Singapore-based  ·  Taking Briefs Now 新加坡  ·  正在接受合作咨询

We don't make videos.
We grow brands
through video. 我们不是做视频的。
我们用视频，
帮品牌增长。

Every engagement starts with a free diagnosis of your current video accounts — then a custom demo. You see the work before you commit to anything.

每次合作，从免费诊断你的视频账号开始——然后为你定制样片。先看到成果，再决定合作。

Get a Free Audit申请免费诊断 See Our Work →查看作品 →
Free免费 Diagnosis & Demo诊断 + 样片
5+ Video Formats视频产品类型
Global全球 Markets市场覆盖
< 48h Demo Turnaround样片交付
$1M+ Client Media Traffic Spend客户媒体投流规模
BSL Studio AI Video Production
The Opportunity增长机遇

Your competitors are publishing.
Are you keeping up?你的竞争对手在持续发内容。
你跟上了吗？

SEA's health, beauty, and FMCG brands are in a content arms race. The brands winning on TikTok and 小红书 share one thing: volume, speed, and consistency. AI is the only way to compete.

东南亚的品牌正在进行一场内容军备竞赛。在TikTok和小红书上胜出的品牌有一个共同点：内容量大、节奏快、持续稳定。AI是唯一能跟上的方式。

$8.6B

SEA Health & Wellness Market (2024)

东南亚健康保健市场（2024）

Growing at 9.1% CAGR through 2030. Collagen and supplement categories outpacing the broader market.

预计2030年前年均增长 9.1%，胶原蛋白和保健品品类增速超越大盘。

Euromonitor International, 2024
68%

Video-Influenced Purchases in APAC

亚太地区视频影响购买决策

of buyers cite short-form video as their key discovery touchpoint before a purchase decision.

的买家表示，短视频是他们购买前最重要的发现渠道。

Google × Kantar APAC, 2024
4.3×

Video vs Image Engagement

视频 vs 图文参与度

Short-form video drives 4.3× higher average engagement than image posts across TikTok and 小红书.

短视频在TikTok和小红书的平均参与度比图文内容高 4.3倍。

TikTok for Business APAC, 2024

Monthly video output — wellness category leaders vs typical brand

月均视频发布量——保健品类头部 vs 普通品牌

Brand's Essence of Chicken~38 / mo
Swisse (SEA)~32 / mo
Eu Yan Sang~22 / mo
Your brand + BSL Studio你的品牌 + BSL Studio40+ / mo

Most brands we audit publish 3–8× fewer videos than their category leaders. Closeable in 30 days.

我们诊断过的大多数品牌，发布量比头部少3–8倍。30天内可补齐差距。

Where the growth is happening

增长正在哪里发生

小红书 wellness +34% YoY TikTok Shop SEA #1 health GMV Collagen drink searches +22% Bird's nest premium tier ↑ Gen Z health spend 3× vs 2021 SEA social commerce $15B+
$15B

SEA Social Commerce Market (2024)

东南亚社交电商市场（2024）

TikTok Shop is the #1 FMCG channel by GMV in Southeast Asia — outpacing traditional e-commerce for impulse categories.

TikTok Shop已成为东南亚GMV 第一快消渠道，在冲动消费品类上超越传统电商。

TikTok for Business SEA, 2024
3×

Video vs Image Conversion

视频 vs 图文转化率

FMCG brands see 3× higher conversion from product video vs static image on TikTok Shop and Shopee Live.

快消品牌在TikTok Shop和Shopee Live上，产品视频的转化率比静态图片 高3倍。

Shopee × TikTok Joint Study, 2024
2.4×

Follower Growth for Active Publishers

高频发布品牌的粉丝增长

FMCG brands posting 30+ videos/month see 2.4× faster follower growth vs brands posting under 10.

每月发布 30条以上视频 的快消品牌，粉丝增速是低频发布品牌的2.4倍。

Meta Business APAC, 2024

Monthly video output — FMCG category leaders

月均发布量——快消头部品牌

Nestlé SEA~42 / mo
Unilever SEA~36 / mo
P&G SEA~28 / mo
Your brand + BSL Studio你的品牌 + BSL Studio40+ / mo

Most mid-market FMCG brands publish under 8 videos/month. The gap to category leaders is significant — and closeable.

大多数中型快消品牌每月发布不足8条视频，与头部的差距显著——且完全可以弥补。

Where the growth is happening

增长正在哪里发生

TikTok Shop FMCG GMV +85% YoY Shopee Live drives 35% of FMCG sales Product unboxing on 小红书 +67% Short-form ad recall 2× vs banner Impulse category conversion ↑ via video SEA e-commerce $100B+ by 2025
89%

Gen Z Brand Discovery via Short Video

Z世代通过短视频发现品牌

of Gen Z consumers in SEA discover new F&B and lifestyle brands through short-form video before any other channel.

东南亚Z世代消费者中，发现新餐饮和生活方式品牌 的首选渠道是短视频，优先于所有其他渠道。

GWI Southeast Asia, 2024
41%

小红书 Lifestyle Category Growth YoY

小红书生活方式品类同比增长

Lifestyle and F&B content on 小红书 grew 41% year-over-year. Recipe videos and cafe discovery remain the top-performing formats.

小红书餐饮生活内容同比增长 41%，菜谱视频和探店内容持续领跑。

小红书 Business Insights, 2024
3.8×

Campaign Content vs Product-Only Reach

品牌内容 vs 产品内容传播力

Lifestyle and identity-driven brand content achieves 3.8× higher organic reach vs product-only posts across Instagram and 小红书.

有生活方式和身份认同的品牌内容，在Instagram和小红书的自然传播力比纯产品内容 高3.8倍。

Later Media Benchmark, 2024

Monthly content output — lifestyle category leaders

月均发布量——生活方式类头部品牌

Toast Box (SG)~35 / mo
Old Chang Kee~28 / mo
Bengawan Solo~18 / mo
Your brand + BSL Studio你的品牌 + BSL Studio40+ / mo

F&B and lifestyle brands with consistent video publishing see 3× higher average engagement per post.

持续发布视频的餐饮生活品牌，每条内容的平均互动量高3倍。

Where the growth is happening

增长正在哪里发生

小红书 F&B discovery +41% YoY Cafe/restaurant video virality 3× Recipe video views up 55% YoY Lifestyle 小红书 engagement 2.1× F&B TikTok hashtag views 200B+ Heritage brand storytelling trending
65%

CNY Gifting Searches on 小红书 (2024)

小红书新年礼品搜索量增长（2024）

CNY-related gifting searches on 小红书 surged 65% YoY. Brands with seasonal video content captured 3× more organic impressions during the window.

小红书新年礼品搜索量同比增长 65%，有节日视频内容的品牌获得了3倍以上的自然曝光。

小红书 CNY Report, 2024
2.1×

Emotional Campaign Video Completion Rate

情感类节日视频完播率

Father's Day and Mother's Day emotional campaigns achieve 2.1× higher video completion rates vs standard product content during the same period.

父亲节、母亲节等情感类节日视频的完播率，比同期普通产品内容 高2.1倍。

TikTok Creative Center, 2024
34%

Basket Value Lift with Seasonal Content

节日内容带来的客单价提升

Brands that run seasonal video campaigns see 34% higher average basket value during key gifting periods vs brands with no campaign content.

开展节日视频营销的品牌，在关键送礼节点的客单价比无活动品牌 高34%。

Meta Commerce Report SEA, 2024

Seasonal campaign calendar — SEA key moments

节日营销日历——东南亚关键节点

CNY (Jan–Feb)Peak
Hari Raya / Ramadan (Mar–Apr)High
Mother's / Father's Day (May–Jun)High
National Day / Mid-Autumn (Aug–Sep)Mid
With BSL: all 8 moments coveredBSL支持：8个节点全覆盖Always

Brands that miss seasonal windows lose organic reach that can't be bought back with paid media alone.

错过节日窗口期的品牌，损失的自然流量无法靠单纯投流弥补。

Key seasonal insights

节日营销关键洞察

CNY video organic reach +3× in window Raya gifting search volume +58% (2024) Festive CGI campaigns +89% share rate Father's Day 2.1× completion rate Q4 drives 40% of annual video engagement Heritage emotional narrative trending
Production Cost
制作成本
SGD 15–50K
70%
lower per video
每条视频节省
McKinsey 2024
Time to Delivery
交付时间
4–8 weeks
48h
average turnaround
平均交付周期
85% faster
Formats per Brief
每次创作格式数
1–2 videos
20+
platform-ready formats
可投放格式
10× output
Monthly Volume
月均产量
2–4 videos
40+
videos per month
条视频/月
Always-on
Multilingual
多语言
Weeks + extra budget
数周 + 额外预算
3
languages, simultaneous
语言同步产出
EN · ZH · BM
How We Work合作流程

We diagnose before we create.创作之前，我们先做诊断。

Everyone's making AI video. The difference is: we look at your current accounts first, find the growth gap, show you what's possible — then we talk about working together.

大家都做AI视频。区别在于：我们先看你现在的内容账号，找到增长缺口，再给你看能做什么——然后再谈合作。

01

Account Audit账号诊断

We review your current accounts across TikTok, Instagram, and 小红书. We benchmark your publishing frequency, engagement, and content mix against the top 3 brands in your category.

我们全面审查你在TikTok、Instagram和小红书的现有账号，将你的发布频率、互动率和内容结构与同品类头部品牌进行对标。

You receive:你将获得： Growth gap report增长缺口报告 Platform priority recommendation平台优先级建议 Content type analysis内容类型分析
02

Custom Demo定制样片

Based on the audit, we create 1–2 videos tailored to your brand, your product, and your priority platform. You see exactly what the work looks like — before any commercial discussion.

根据诊断结果，我们为你的品牌、产品和优先平台定制1–2条视频。在任何商业谈判之前，你就能看到实际成果。

You receive:你将获得： 1–2 bespoke demo videos1–2条专属定制样片 Platform-native formatting平台专属格式输出 Format recommendation视频格式建议
03

Growth Proposal增长方案

We present a monthly content plan: video types, publishing cadence, platform split, and projected output. Pricing is based on what your brand actually needs — not a fixed package.

我们提供完整的月度内容方案：视频类型、发布节奏、平台分配和预期产量。定价基于品牌实际需求，不强推固定套餐。

You receive:你将获得： Content calendar template内容日历模板 Monthly volume projection月产量预测 Tailored pricing model定制化定价方案
04

Scale规模化执行

Once aligned, we move to a retainer. A dedicated creative team operates as an extension of your marketing function — always-on, deadline-driven, and fluent in your brand.

确认合作后，我们进入月度合作模式。专属创意团队作为你营销团队的延伸——随时在线，以截止日期为驱动，深度理解你的品牌。

You get:你将获得： Dedicated creative pod专属创意小组 Weekly delivery cadence每周交付节奏 Monthly performance review月度效果复盘
Start with the audit — it's free.从诊断开始——完全免费。

No commitment. We scope together before any payment.

无需承诺。付款前我们先一起确认范围。

Request Free Audit →申请免费诊断 →
What We Make产品服务

Six formats. One pipeline.
Always-on creative output.六种格式。一条流水线。
全天候创意产出。

Each format targets a distinct stage of the consumer journey. One brief can produce all six.

每种格式针对消费者决策链的不同阶段。一次创作，可以产出全部六种。

01

Product Hero Film产品主视觉短片

Cinematic product showcase — liquid dynamics, particle effects, dual-frame precision. Makes your SKU the visual centerpiece.

电影级产品展示——液态动效、粒子特效、双帧精确控制。让你的产品成为视觉焦点。

  • Luxury motion aesthetics奢品级运动美学
  • Zero product distortion guarantee产品形态零失真保证
  • Product-first storytelling产品优先叙事逻辑
WebsiteInstagramYouTubeShopee
02

AI Digital HumanAI数字人

Hyper-realistic AI spokesperson. Multilingual, repurposable, zero re-shoot cost. Product pitch, testimonial, or education.

超写实AI代言人。多语言、可复用、零补拍成本。产品讲解、证言或科普，全部支持。

  • EN · 中文 · Bahasa native delivery英文/中文/马来语原生播出
  • Language-swap without reshoot语言切换无需重拍
  • Presenter-led product callouts主播式产品卖点呈现
小红书TikTokWebsite
03

Lifestyle Scene Video生活场景种草视频

Real-world emotional storytelling with natural dialogue and product integration. The authentic feel that converts on 小红书 and TikTok.

真实感情境叙事，搭配自然对白和产品融入。小红书和TikTok上最能转化的内容形态。

  • 种草-optimised for 小红书针对小红书种草优化
  • Natural Mandarin on-camera dialogue普通话自然口播
  • Authentic UGC aesthetic真实感UGC风格
小红书TikTokInstagram Reels
04

Festive Campaign Film节日营销短片

CNY, Father's Day, Hari Raya, Ramadan, National Day — full narrative arc in under 16 seconds. Deadline-first, emotionally-led.

新年、父亲节、开斋节、斋月、国庆——16秒内完整叙事。以截止日期为第一优先，情感驱动。

  • Emotional storytelling in 16s16秒内情感叙事
  • Seasonal gifting occasions节日礼赠场景
  • Multi-platform cut variations多平台剪辑变体
TikTokWeChat小红书
05

Creative Campaign Series创意系列内容

Brand world-building through a unified visual language — Nanyang aesthetics, cultural identity, or a thematic universe that runs all year.

通过统一视觉语言构建品牌世界——南洋美学、文化身份，或可持续全年的主题宇宙。

  • Nanyang & Southeast Asian heritage南洋与东南亚文化底蕴
  • 12-piece campaign architecture12件内容的系列架构
  • Consistent visual identity system一致的视觉识别系统
Instagram小红书OOH / Print
06

Product Education Content产品科普内容

Ingredient explainers, benefit breakdowns, how-to usage guides. Builds trust, search authority, and long-term brand equity.

成分解析、功效拆解、使用教程。建立信任、搜索权威和长期品牌资产。

  • Science-led storytelling科学性叙事
  • SEO-friendly long-form formatsSEO友好的长内容格式
  • Trust-building for health & beauty健康美容品类信任建立
YouTube小红书SEO / Website
Our Work作品案例

Made for specific brands.
Not templates. Not stock.为特定品牌定制。
不用模板。不套素材。

Every piece of content is generated for a single brand brief — built to their visual language, their platform, and their audience. Client work shown with permission.

每一件作品都源自一个品牌的具体需求——按照品牌视觉体系、平台特性和受众定制。经客户授权展示。

Product Hero Film
Product Launch · Health & Beauty产品上市 · 健康美容

AI-driven product film — cinematic showcaseAI产品主视觉短片——电影级展示

The client replaced static product images with this AI video across all digital touchpoints. Product listing click-through rate increased 3.2× within the first month.

客户将所有数字渠道的静态产品图替换为这条AI视频。上线第一个月，产品页点击率提升 3.2倍。

Brand WebsiteInstagramYouTube
AI Digital Human
Multilingual Presenter · FMCG多语言主播 · 快消

AI presenter — three-language product campaignAI数字人——三语产品推广

One brief. Three markets. The same presenter delivered the campaign in English, Mandarin, and Bahasa Malaysia simultaneously — with zero additional production cost.

一次创作，三个市场。同一位主播同步用英文、普通话和马来语播出——无额外制作成本。

TikTok小红书Website
Lifestyle Scene Video
种草 Content · 小红书种草内容 · 小红书

Lifestyle scene — authentic dialogue, natural product integration生活场景——真实对白，自然植入

Achieved 4.1× average video completion rate on 小红书. Audience comments driven by the story, not the product pitch. The product sells itself in context.

小红书平均完播率达 4.1倍。评论区互动来自内容本身，不是产品推销。产品在情境中自然成交。

小红书TikTokInstagram Reels
Festive Campaign
Festive Campaign · Father's Day节日营销 · 父亲节

Emotional campaign — three-generation family narrative情感营销——三代同堂家庭叙事

2.8× higher organic share rate than the brand's previous seasonal content. Full narrative arc in 10 seconds. Product integration felt natural, not forced.

自然分享率是品牌往年节日内容的 2.8倍。10秒内完整叙事。产品植入自然，不突兀。

TikTok小红书WeChat
Creative Campaign Series
Creative Series · Heritage Brand创意系列 · 文化品牌

Year-long campaign system — Southeast Asian visual identity全年内容系统——东南亚文化视觉体系

A 12-piece creative system built around Southeast Asian cultural identity. One campaign brief sustained an entire year of always-on content, with consistent brand recognition across Instagram and 小红书. Each piece stood alone; together they built a brand world.

围绕东南亚文化身份构建的12件创意系列。一次创作，支撑全年持续内容运营，在Instagram和小红书形成统一的品牌识别。每件作品独立成立，合在一起构建了一个品牌世界。

Instagram小红书Brand WebsiteOOH / Print

Want to see work relevant to your industry? 想看与你行业相关的作品？Request a tailored demo →申请定制样片 →

Why BSL Studio为什么选我们

The team that makes
technology look effortless.让技术看起来
毫不费力的团队。

大家都在做AI视频。区别在于：审美，和打动观众的那一刻。
Everyone's making AI video. What separates content that converts from content that's forgotten is aesthetic vision — and the moment it touches something real in the person watching.
大家都在做AI视频。真正的区别是：审美力，以及打动观众的那一刻——那是AI替代不了的。

World-Class Technical Team顶尖技术团队

Our lead engineer specialises in Computer Vision at Nanyang Technological University (NTU), Singapore. We benchmark every model against international standards and deploy only the highest-performing architecture for each task.

我们的技术负责人专攻南洋理工大学（NTU）计算机视觉方向。每个模型都经过国际标准基准测试，每项任务只部署性能最优的架构。

NTU Computer VisionTop 1% BenchmarksVeo 3Kling AI

Professional Creative Direction专业创意导演团队

Our creative team holds directing and scriptwriting degrees from Sichuan Media University — one of China's foremost film institutions. Every frame is human-directed. AI generates the scale; our directors set the standard.

创意团队毕业于四川传媒学院——中国顶尖影视院校。每一帧都由人来导演。AI产生规模，我们的导演定义标准。

四川传媒学院Brand StorytellingScript + DirectionCultural Insight

Singapore + China Dual Operations新加坡 + 中国双运营

Active teams in both Singapore and China — SEA cultural nuance at China's content scale. Clients run campaigns across Douyin, 小红书, WeChat, and TikTok SEA simultaneously.

在新加坡和中国均有活跃团队——东南亚文化洞察，中国内容规模。客户可同时在抖音、小红书、微信和TikTok东南亚投放。

Singapore HQChina OperationsBilingual Native大健康行业
¥10M+Monthly media spend by clients客户月均投流规模
3+Years in AI video productionAI视频制作经验
Top 1%Model benchmark performance模型基准测试成绩
SG · CN · MYActive markets served活跃服务市场

We're not prompt engineers. We're storytellers who use AI as our production tool.我们不是提示词工程师。我们是以AI为制作工具的故事讲述者。

Free Growth Audit免费增长诊断

See your content gap.
Then see what's possible.先看到你的内容缺口。
然后看看能做到什么。

Share your brand and platforms. We'll audit your accounts, benchmark against category leaders, and come back with a tailored demo within 48 hours — at no cost.

告诉我们你的品牌和平台账号。我们会诊断账号、对标同类头部，48小时内提供定制样片——全程免费。

No commitment. We scope together before any payment.无需承诺。付款前我们先一起确认范围。